GONG NEX GEN 2022 - SINGTEL 5G
GONG NEX GEN 2022 - SINGTEL 5G
4G users weren’t switching to 5G because they didn’t see the difference it would make. We believed the issue wasn’t awareness, but experience. They hadn’t felt what 5G could do yet.
5G is essentially 4G plus one more “G”. That extra “G” unlocks faster speeds, better security, and a more seamless experience.
To drive adoption, we created Find the G, a cheeky campaign that brings the missing “G” to life.
The idea came to life through the G Hotspot, a portable dongle that lets anyone experience Singtel 5G anywhere. By making the benefit tangible, we turned curiosity into action.
Riding on Singapore’s staycation trend, we placed the G Hotspot in hotels, turning them into unexpected 5G experience zones. Guests could stream, game, and video call at 5G speeds during their stay. Upon check-out, they can bring the dongle home with a promo code, bridging the experience from trial to conversion.
We then hijacked a top search topic: “how to find the G-spot?” – directing Singaporeans to Find the G and enjoy the performance of Singtel 5G.