SINGAPORE AIRLINES

The Sound of Singapore Airlines: A melodic journey awaits

SIA’s Sonic Branding was developed as a brand device to reinforce the brand's identity, and connect the brand to customers whenever they think, travel, or fly with SIA. To make the Sonic Branding a more frequent part of people’s lives beyond the cabin – we want to inspire our audience to travel into new worlds again with an elevated experience through sound, and build that affinity over time by creating a short film.

CROSS SECTION OF CABIN

First Sketch

To illustrate how Singapore Airlines is a "Cabin of Dreams" that embodies the spirit of travel and creates a sense of adventure for our passengers, we feature a music box that shows the cross-section of our Business Class cabin. The airplane window becomes a portal from 30,000 feet into different adventures and dreams.
A literal cabin of dreams, where Singapore Airlines brings you to your dream destination.

Side-by-side comparison of the storyboard and final film

ping, germaine, emilia, z

Marcus Møller Bitsch

Creatives

Director

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