SK-II
SK-II
with Mun Ka Young
After eight years, SK-II Korea returns with Mun Ka Young as its new ambassador. Through her voice and journey, audiences discover the transformative power of PITERA™ and the reason behind the brand’s lasting loyalty.
Stepping away from traditional advertising, the brand returns with a content series that captures real reactions and unscripted moments—turning her personal discovery into a shared experience.
Mun Ka Young keeps it real, sharing that there’s still a lot she doesn’t know about SK-II—but she’s eager to dive in and find out.
Mun Ka Young is faced with a hands-on challenge to uncover hidden clues buried in rice. Through each piece, she unravels the iconic story of Pitera™—born from the youthful hands of a sake brewer.
For the first time, Mun Ka Young appears bare-faced on camera. In this episode, the transformative power of SK-II is revealed through her crystal clear skin, as she shares her honest thoughts on the FTE