Qixi 2024
with Zhang Zi Feng

Qi Xi (七夕), also known as the Chinese Valentine’s Day, is a romantic love holiday. It is an important day for brands throughout China marked by the release of limited edition gift boxes during this special period. For Qi Xi 2024, we created a vibe film to relaunch Zhang Zi Feng (张子枫) as SK-II’s China ambassador—reintroducing her in a bold new light, distinct from her familiar girl-next-door image.

In the film, she unveils the SK-II Qi Xi limited-edition box as a thoughtful gift for the season.